Hello, I’m Ahmed Assal.

“I bridge the gap between imagination and reality using AI and Immersive Tech.”

I am an Innovative Technical Leader and Strategic Advisor based in Stockholm, Sweden. With over 20 years of experience, I specialize in architecting complex solutions at the intersection of Artificial Intelligence (AI), Extended Reality (XR), and Real-Time 3D.

Currently, I serve as a Tech Lead and AI Architect, helping organizations—from agile startups like Augmentoria Inc. to global enterprises—leverage Generative AI, Knowledge Graphs, and the Industrial Metaverse to drive tangible business growth.

Innovation is not just about new tech; it’s about new value.

My Journey

My career has been defined by a relentless curiosity for “what’s next.” It began with a deep dive into computer graphics, founding Vertex Technologies in 2003 to pioneer 3D real-time engines for real estate and automotive industries.

Over the decades, I have evolved from a hands-on developer to a serial entrepreneur and strategic advisor. I have led cutting-edge projects for clients like Autoliv, Ericsson, and IKEA, delivering everything from hyper-realistic VR walkthroughs to deep learning systems for bug tracking.

Today, my focus is on the next frontier: Generative AI and Agentic Workflows. Whether it’s designing a Legal Assistant AI or building a News Metaverse, I build systems that don’t just process data, but understand it.

Professional Philosophy

Technology changes, but the principles of good engineering remain the same. Here is how I approach every project:

1. Innovation with Purpose

I don’t use technology for its own sake. Whether it’s implementing Retrieval-Augmented Generation (RAG) or Pixel Streaming, every tool is chosen to solve a specific human or business problem effectively.

2. The Intersection of Disciplines

My strength lies in the synergy between disparate fields. I combine 3D Graphics with Machine Learning, and Creative Artistry with Software Engineering. The most powerful solutions happen where these fields overlap.

3. Build to Scale

From my time as a Systems Sales Engineer to a CTO, I learned that a solution is only as good as its scalability. I design architectures—whether for cloud-native AI platforms or real-time rendering engines—that are robust, secure, and ready for future expansion.

Connect & Collaborate

I am always open to discussing new challenges in AI architecture, Metaverse strategy, or immersive experiences.

Check out my work: View Portfolio
Read my thoughts: Read the Blog
Professional Profile: LinkedIn
Get in touch: Contact Me

About Ahmed