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Ahmed Assal
Contact Details
Videvägen 19, Lidingö, 181 65, Stockholm, Sweden
+46 (0)73-336 78 38
+46 (0)70-013 27 92
www.linkedin.com/in/ahmedassal
https://unity.com/case-study/autoliv
https://www.pinterest.com/vertexmotion/
https://www.youtube.com/user/VertexMotionStudios
https://www.youtube.com/user/VertexTechnologies
Professional Summary
Innovative and strategic Leader with over 20 years of experience in AI, VR, AR, MR, and 3D software development. Expertise in selling and leading cutting-edge projects at Sightline Vision AB, Cybercom Sweden, Vertex Motion Labs, Augmentoria Inc., News Hues Inc., Vertex Technologies, Vertex Motion Studios, and Vennovations driving technical initiatives and team leadership. Proven track record in conceptualizing, selling, designing, and developing immersive real-time 3D solutions and interactive 3D visualizations, significantly enhancing client engagement and business growth. Skilled in orchestrating collaborative teams, mentoring talent, and forging strong industry partnerships. Demonstrated skills to steer projects from conception to completion, leveraging expertise in many programming languages, technologies, frameworks, and platforms and committed to delivering excellence in technology solutions across various sectors, including real estate, automotive, manufacturing, tourism, news, marketing, and media.
3D Technologies mastered include 3D engines such as Unity3D, and Unreal Engine; and computer languages such as C++, Python, and C#. I also built good level of experience with 3D authoring software such as 3D Studio Max, Vray, and to a lesser degree Blender, enough to leverage their SDKs and APIs to develop 3rd party plugins, tools, and scripts to further integrate them with the production pipelines I was working with. Recently, I worked with the latest innovations, whether from Nvidia, Unity, or Unreal, which included Omniverse, OpenUSD, and MaterialX.
AI technologies mastered include LLMs such as OpenAI ChatGPT, Mistral, Llama, Claude; LLM Apps frameworks such as LangChain and LlamaIndex; Diffusion Models/Frameworks such as Stable Diffusion, MidJourney, Flux, and ComfyUI; Tooling and LLMOps frameworks such as LangSmith, Replit, DeepInfra, PromptHero, MLFlow. Agents and Agents frameworks such as OpenAI Agents, LangChain Agents, LangGraph, CrewAI, Autogen, Zep, and MemGPT/Letta. Architectures such as RAG and Knowledge Graphs.
Personal Profile
Overview
With more than two decades of industry experience, I have been involved in the sales, design, research, and development of emerging technologies, AI / Machine Learning / Deep Learning, 3D real-time graphics software, human-computer interaction technologies, holograms and stereoscopy, photogrammetry, virtual reality, augmented reality solutions, and 3D visualizations and production.
Furthermore, I am a serial entrepreneur with a successful track record of 20+ years. I have founded and managed profitable small businesses, consistently innovating new products and solutions. I have organized, designed, implemented, and sold a comprehensive suite of services and solutions for real estate, automotive and other industries that is based on gaming tech, real-time, and offline engines to serve experiential marketing use cases, and AI and machine learning.
Real-time 3D
I have led the sales and development of an industrial visualization engine using Unity3D, implementing customizations and advanced features such as a custom timeline, build, lighting, and material systems. This engine was integrated and automated with PiXYZ, as featured in the Unity Autoliv Case Study.
I have recently worked on implementing a sophisticated virtual world/metaverse that combines technologies such as Generative AI and Blockchain/NFTs. It simultaneously leverages text, images, and video generation based on a single query text/prompt.
Additionally, I have developed Vertex Technologies’ 3D real-time engine, specifically for the real estate and automotive industries. I optimized this engine to render near-photorealistic quality for dense scenes with high poly objects. Furthermore, I have successfully integrated this engine with various immersive and HCI devices, including multi-touch tables and auto-stereoscopic displays. I have also designed and implemented a versatile 3D production pipeline for both real-time and offline use cases. I have conceptualized and sold many innovative applications and solutions leveraging this engine along with its integrations with the above 3rd-part technologies for many corporates and organizations.
Artificial Intelligence and Machine Learning
My hands-on experience with AI includes Knowledge Graphs, AI Agents, Retrieval-augmented-generation (RAG), and a variety of Large Language Models, LLMs, Large Multi-Modal Models (LMMS), and Diffusion Models/ Stable Diffusion. My expertise encompasses crafting top-tier image prompts for AI models and continually improving and innovating to ensure captivating visuals. I sold and developed applications that can handle complex cases using sophisticated AI architecture and pipelines based on a synergy of technologies.
In addition, I have 9 years of experience in selling and developing machine learning and deep learning algorithms for various applications. I have a strong background in data processing, analysis, and visualization. I have developed systems based on machine learning and deep neural networks.
AI/Machine Learning - Areas of Expertise
My hands-on experience with ML, and DL applications include:
§ Reinforcement Learning
§ Computer Visions
§ Speech Processing, Recognition, Synthesis
§ Natural Language Processing, Understanding and Generation (NLP/NLU/NLG)
Example AI Systems
Some example projects include:
§ Legal Assistant AI Solution (Agents, LLMs, Advanced RAG, Knowledge Graph)
§ Corporate Data Search Engine (Agents, LLMs, Advanced RAG, Knowledge Graph)
§ AI Interview System (Agents, LLMs, Advanced RAG, Knowledge Graph)
§ AI Meetings Insights. (LLMs, Advanced RAG, Knowledge Graph)
§ Training GANs using TensorFlow which significantly improved the realism of synthetic images generated for our clients.
§ Synthetic Data and Environments.
§ OCR in the wild.
§ Electronic Appliances Assembly Line Visual Inspection and Quality Assurance System leveraging fine-grained object detection.
§ Deep Learning-based Sound Source Separation System
§ News Classification and Topic Modeling
§ System for bug assignment in software teams, based on software problem logs and reports.
§ Multi-talker sound separation system.
Computer Skills, Programming Languages and Technologies
| General | C/C++, Assembly, C#, Java, SQL, XML, UML, Mathematica, Pascal, Ada, Prolog, Lisp, MS Surface 2.0 Multitouch Table SDK |
| Data Science | Python, R, Scala, NetLogo, MatLab |
| Machine Learning | Big Data Apache Hadoop, Spark, Keras, TensorFlow, PyTorch, VLFeat, Gensim, Scikit-Learn, OpenCV, Unity ML Agents |
| Large Language Models | BERT, BARD, T5, GPT3.5, GPT-4, BLOOM, LLaMA2 and 3, Claude |
| LLM Tools & Tech | OpenAI API, LangChain, Pinecone, ChromaDB, HuggingFace, LLMFlow, LlamaIndex, GraphRAG, Zep, Autogen, CrewAI, PromptLayer, Crawl4AI, FireCrawl |
| Cloud | Amazon Web Services, Google Cloud Platform, Microsoft Azure |
| Web | HTML/CSS, JavaScript, NodeJS, Ruby on Rails, ReactJS, WordPress |
| Software/Tools | Git, Plastic SCM, Perforce, JetBrains’ IDEs, MS Visual Studio, Visual Studio Code, Eclipse |
| Game and GPU Development | DirectX, OpenGL, GPGPU, HLSL, WPF, Unity3D, Ogre3D, Unreal Engine, CryEngine, MapBox Unity3D SDK, WRLD3D Unity3D SDK, OpenSceneGraph, glTF, Nvidia’s Omniverse, Cesium, VVVV, OpenUSD, MaterialX, Differentiable Rendering, Nerf, Gaussian Splatting |
| Augmented Reality | Metaio & Junaio SDKs, Google Tango, ARCore, ARKIT, Vuforia, Microsoft HoloLens, MS Kinect 2, MS RoomAlive |
| Virtual Reality | HTC Vive, Samsung GearVR, Google DayDream |
| 3D Software | 3DSMax, Maya, Vue Xtreme, Blender, CityEngine, VRay Renderer, Houdini, Nvidia’s Omniverse, AGI PhotoScan (photogrammetry), RealityCapture (photogrammetry), Ventuz, MadMapper, Touch Designer |
Brief Work Experience
| Mar 23 – Ongoing | Tech. Lead, Vertex Motion Labs. Creative Emerging Tech Solution and Innovations Consulting, USA |
| Jun 22 – Ongoing | Business Development and Tech. Lead, Augmentoria Inc., USA Travel Metaverse & Ecosystem |
| Mar 21 – Jan 24 | Tech. Lead, Sightline Vision AB, Sweden & Nordics Real Estate Marketing and Sales 3D Interactive Solutions |
| Mar 20 – Mar 23 | Business Development and Tech. Lead, News Hues Inc., USA On-ground Citizen-Journalism and News Metaverse |
| Apr 17 – Oct 20 | Technology Strategy Advisor, Cybercom Group AB, Sweden & Nordics Mid/Large Technology Consulting Firm |
| Oct 17 – Mar 18 | Senior Consultant, Cybercom Group AB, Sweden & Nordics Mid/Large Technology Consulting Firm |
| Aug 03 – Jun 15 | Co-founder and Managing Director, Vertex Technologies, Egypt & Middle East 3D Real-time Graphics Solutions, Virtual Reality and Multi-Touch Solutions Provider |
| Jun 06 – Dec 14 | Co-founder, Managing Partner, Vertex Motion Studios, Egypt & Middle East Architectural Visualization, and 3D Productions Studios |
| Apr 09 – Jun 12 | Co-founder, Managing Partner, Vennovations, Egypt & Middle East Creative On-ground & Immersive Experiential Marketing Campaigns |
| Jan 02 – Jul 03 | Systems Sales Engineer, Integrated Systems, Egypt & Middle East Turnkey Broadcast Solutions Provider |
Recent Work Experience Details
§ Legal Assistant AI Solution (Agents, LLMs, Advanced RAG, Knowledge Graph)
§ Corporate Data Search Engine (Agents, LLMs, Advanced RAG, Knowledge Graph)
§ AI Interview System (Agents, LLMs, Advanced RAG, Knowledge Graph)
§ AI Meetings Insights. (LLMs, Advanced RAG, Knowledge Graph)
(Mar 23 – Now) Co-founder, and CTO, Vertex Motion Labs, USA
Creative Emerging Tech Solution and Innovations Consulting
Research
Leading the learning, research, and development on many topics such as:
§ Scalable Pixel streaming.
§ Advanced RAG.
§ Knowledge Graph automated/semi-automated creation and integration with an advanced RAG pipeline.
§ Leveraging agents in architecting advanced AI systems.
Business Development
§ Forging partnerships with companies across the globe in Italy, Netherlands, USA, Sweden, Oman, etc… - Planning, organizing, and delivering speeches at an AI and Emerging Tech conference in Oman.
§ Leading the design of our branding, and online presence.
§ Designing and establishing sales pipeline and online sales funnel and managing sales support and sales personnel performance.
§ Leading the acquisition of customers through lead generation, qualifying, presentations, pre-sales, pre-sales consulting, analyzing customers’ requirements and translating them into specifications and technical and financial proposals.
§ Listening to customers and diagnosing their problems and understanding their needs, designing a strategy and set of tactics for every sale to close, consulting potential clients on the right solution for their needs, and then closing deals with them.
Leadership
§ Recruitment, onboarding, and coaching
§ Conducting feasibility studies for clients including planning for their PoCs and MVP by detailing OKRs, technologies, resources, risks, timelines, and costs. Example projects include:
§ Legal Assistant AI Solution § Corporate Data Search Engine § AI Interview System § AI Meetings Insights
(Jun 22 – Now) Co-founder, Business Development, and CTO, Augmentoria Inc., USA
Travel Metaverse & Ecosystem
At Augmentoria Inc., I held a pivotal role that combined AI/ML and real-time 3D technology leadership. I directed the development of a sophisticated 3D virtual world/metaverse utilizing Unreal Engine 5.0 and Pixel Streaming, achieving real-time graphics excellence. Simultaneously, I integrated advanced generative AI, Blockchain, and NFT technologies, crafting a platform capable of dynamically generating text, images, and videos from textual prompts. This involved sophisticated RAG pipelines, knowledge graphs, AI agents, and innovative Large Language and Diffusion Models, underscoring my deep expertise in melding AI, blockchain, and real-time 3D technology to create immersive virtual experiences.
In collaboration with my co-founder, we analyzed market needs and gaps, developed a market positioning strategy, and crafted a go-to-market strategy. I worked on establishing partnerships with governments, tourism promotion boards, and key brands. Notably, I implemented our online sales funnel, which successfully acquired early customers during the Qatar World Cup 2022. This role showcased my exceptional ability in business development and technological innovation, driving groundbreaking projects at the intersection of critical tech domains.
Unreal 5, Unreal’s Pixel Streaming__, Ethereum Blockchain Network, NFT, LLMs such as OpenAI’s GPT4, MidJourney, Stable Diffusion, Dalle 2 & 3, LangChain, Neo4J, 3rd Party APIs, AWS, Azure, NodeJS, ReactJS
(Mar 21 – Jan 24) Real-time 3D Tech Lead, Sightline Vision AB, Sweden
Real Estate Marketing and Sales 3D Interactive Solutions
As a pivotal leader in Real Estate Marketing and Sales 3D Interactive Solutions, I effectively steered project management and team dynamics, aligning with our strategic vision and fostering a culture of innovation. I led the development of Neo4, a real-time real estate properties sales solution, and spearheaded the implementation of Pixel Streaming features and its scalability on cloud platforms. My role was crucial in identifying new business opportunities and devising market expansion strategies, engaging clients and partners to secure successful project acquisitions and sustained growth. As a technical lead, I provided expert guidance on integrating cutting-edge technologies into our products, overseeing multidisciplinary teams that blended software engineering, 3D visualization, and VR/AR expertise. This ensured that our projects not only met but exceeded quality and innovation standards from conception through to completion.
LEADERSHIP AND MANAGEMENT
Steered team dynamics and project management, ensuring alignment with company vision. Nurtured a culture of innovation, leading the team through complex projects while maintaining high standards of execution and delivery.
BUSINESS DEVELOPMENT AND SALES
Identified new business opportunities and contributed to market expansion strategies. The role involved client and partner engagement, fostering relationships that translated into successful project acquisitions and sustained business growth.
TECHNICAL LEAD
I provided technical guidance, ensuring the integration of cutting-edge technologies in Sightline Vision’s products. I led multidisciplinary teams, combining software engineering, 3D visualization, and VR/AR expertise, driving projects from conception to completion with a focus on quality and innovation. I led the development of Neo4, a real-time real estate properties sales solution, and spearheaded the implementation of Pixel Streaming features and its scalability on cloud platforms.
Unreal Engine 4, Unreal Engine 5, Unreal Engine Pixel Streaming__, AWS, NodeJS, ReactJS, VueJS, Neo4J, Jenkins, Bitbucket
(Mar 20 – May 23) Co-founder, Business Development, and CTO, News Hues Inc., USA
On-ground Citizen-Journalism and News Metaverse
As the Business Development & Real-time 3D and AI/ML Tech Lead at News Hues Inc., I led the development of a groundbreaking interactive 3D virtual world/metaverse tailored for citizen-journalism and news reporting. Utilizing the Unity game engine, I integrated advanced Generative AI and Blockchain/NFT technologies to create a multifunctional platform that supports the creation, viewing, and interactive engagement of news content. My strategic leadership facilitated the development of sophisticated AI pipelines, including RAG pipelines and knowledge graphs, ensuring the delivery of real-time multimodal responses to user queries.
Responsibilities extended to market segmentation, needs analysis, target market selection, positioning strategy, and gap analysis. I managed recruitment, interviewing talents for XR, Blockchain, and AI, led branding efforts, and acquired early customers through targeted lead generation, meetings, demonstrations, and proposal developments, culminating in successful sales closures. This initiative not only enhanced audience interaction but also set new standards in digital news dissemination.
Unity3D 2020-23__, Unity Machine Learning Agents, Unity HDRP, MapBox, Omniverse, OpenUSD, PyTorch, AWS, 3rd Party APIs, NodeJS, ReactJS, Neo4J, Drone, Bitbucket
(Apr 18 – Oct 20) AI|VR|AR|MR|3D Advisor, Cybercom Sweden, Sweden and Nordics
Mid/Large Technology Consulting Firm
Designed, organized, and drove Cybercom XR and 3D offerings. Responsibilities included preliminary market segmentation, market needs analysis, target market selection, XR offering, and gap analysis. Also included team structure and dynamics, production workflow, production pipeline, pipeline automation, and production scalability.
LEADERSHIP AND MANAGEMENT
§ Gave several inspirational speeches and talks about XR, Photogrammetry, and AI.
§ Collaborated with recruitment in interviewing and choosing talents for XR and AI.
§ Developed relationships with third-party technology and content providers. I procured resources, licenses, and tools for XR, and AI projects and assignments.
§ Devised and sealed win-win business deals with partners and subcontractors that facilitated the growth of XR business and encouraged partners to commit more resources to the projects.
§ Coached and trained many consultants and recruits in XR and AI.
§ Led the design, and development of Cybercom presence and demos in exhibitions and industry events such as Microsoft Retail Days, Microsoft Manufacturing Days, AWS Summit, AWS Loft, and Women in Tech.
§ Coached and mentored entrepreneurs and startups, reviewing their business models, technologies, and differentiators and guiding their implementation.
BUSINESS DEVELOPMENT AND SALES
§ Designed Cybercom XR service offerings and developed a market positioning strategy.
§ Collaborated with Microsoft on several pitches, concepts, and opportunities as part of Cybercom Partnership with Microsoft.
§ Partnered with account management and sales teams to ensure their success and help grow their accounts.
§ Undertaken solution sales activities: including lead generation, meetings, demonstrations, customer needs analysis, offering design, proposal development, and sales closures in addition to sales demos and proof-of-concepts design and implementation.
§ Closed major sales deals with Autoliv that included iterations for the design and development of Autoliv XR software.
§ Contributed substantially to the growth and development of Autoliv account using various tactics and strategies in addition to being responsible for staffing, client satisfaction, prioritization of all deliverables, and ensuring quality of work meets company standards and client objectives.
§ Working proactively with the different Autoliv stakeholders to further the success of the Autoliv Explore apps by identifying areas of product/user friction and providing feedback on what and how they can be improved by proposing new features.
§ Leveraged existing customers of Cybercom’s other business units, such as H&M, Scania, Ericsson, and Volvo, to generate cross-selling opportunities.
TECHNICAL LEAD
§ Maintained current knowledge of XR and AI technologies, explored and led experimentations and prototyping based on them. I shared the findings with departments and offices.
§ Led analysis of technologies, e.g. photogrammetry, 3D personal avatars, CAD-model-based AR tracking, NLP ULMFit, ELMo, and BERT to advise customers, e.g. H&M, Ikea, Scania, and Ericsson, including the development of demos and PoCs.
§ Innovated solutions for real-world, large-scale problems or new applications for AEC, Automotive, and Manufacturing industries.
§ Participated in relevant road mapping and business case development activities to provide input on new projects.
§ Responsible and accountable for the management of multiple related projects directed toward strategic business and other organizational objectives.
§ Led multi-disciplinary teams of developers, artists, UX designers, and sales personnel toward the delivery of several customers’ and Cybercom internal projects. Teams varied in size from 4 to 18 persons.
§ Formulated and defined scope and objectives pertaining to the Autoliv Explore apps.
§ Guided the teams in architecture, tools, and methods, and managed the software development process.
§ Led the teams for implementing the Autoliv software projects for 18 months Leveraging Unity3D, Unity PiXYZ, and Unity USD.
Unity3D, C#, Vuforia, ARKit, ARCore, 3D Studio Max, Unity USD, Substance Designer, Substance Painter, Vuforia, PiXYZ, MS RoomAlive, Marvelous Designer, SAR, MadMapper, MS RoomAlive, Mixed Reality, MS Kinect, Python, CityEngine, Processing, HTC Vive, Photogrammetry, 3D Printing Ultimaker Cura, Computer Vision, MS Vision API, OSC, AGI PhotoScan, RealityCapture.
(Oct 17 – Mar 18) Senior Consultant, Cybercom Group AB, Sweden & Nordics
Mid/Large Technology Consulting Firm
(Aug 03 – Jun 15) Co-founder, Managing Director, Business Development, and CTO, Vertex Technologies, Egypt, and Middle East
3D Real-time Graphics, Virtual Reality and Multi-Touch Total Solutions Provider
At Vertex Technologies, as Cofounder and Managing Director, I focused on developing new business while applying my technological expertise. I led the design and development of real-time 3D solutions for industries like real estate and media. I built credibility with corporate and government clients, growing accounts through networking and long-term contracts. By adopting a solution-based sales approach, I ensured product-prospect alignment. I formulated business plans, negotiated a sponsorship deal with GraphiCAD, and designed EstateCraft, AutoCraft, and LiveX, while managing the entire product lifecycle.
Developed 3D interactive real-time solutions for real estate, media, and other industries. Designed and created, in collaboration with my teams, rich interactive software, and a near-photorealistic 3D real-time engine, based-on today standards, for showcasing products, environments and architectures. Implemented many low-level optimizations to the engine.
§ Built credibility, established rapport, and maintained communication with corporate and governmental clients at multiple levels.
§ Proactively grew my accounts through internal networking and negotiating long-term contracts.
§ Solution based sales approach in matching products with the right prospects.
§ Managing the entire product lifecycle from launch, support and follow up to gather feedback and to drive Vertex Technologies’ 3D real-time engine enhancements.
§ Negotiated, and successfully closed a sponsorship deal with GraphiCAD organizers, a creative and graphics solutions Expo. Led the company efforts towards designing, organizing, and implementing our large booth presence in the expo.
§ Attracted, retained, and motivated staff in addition to coaching, mentoring, development, and all aspects of performance management.
§ Formulate and define company- wide goals and business plan.
§ Participated in relevant road mapping and business case development activities to provide input on new projects to other stakeholders including founders, partners, and senior management.
§ Developed and documented the system design specifications for several products such as EstateCraft a real-estate 3D real-time software visualization solution, AutoCraft, automotive 3D real-time customization software and LiveX, a tourism and hospitality concept virtual world.
C++, C#__, DirectX, HLSL, Autodesk 3ds Max
(Jun 06 – Dec 14) Co-founder, Managing Partner, Business Development, and Lead Technical Artist, Vertex Motion Studios, Egypt, and Middle East
Architectural Visualization, and 3D Productions Studios
At Vertex Motion Studios, as the lead Business Developer my primary focus was business development and closing sales. I developed, coordinated, and implemented sales strategies that led to significant new business, consistently expanding our client base across AEC, Oil and Gas, Manufacturing, and more. I cultivated relationships with 80+ accounts through targeted prospecting and formal presentations. By leveraging compelling portfolio materials and creative marketing, I successfully cross-sold and upsold services while negotiating and closing substantial deals that sustained the company’s growth and profitability.
Also, as Cofounder, Managing Partner, Business Developer, and Lead Technical Artist, my key achievements included:
§ Leading strategic market segmentation and target market strategy.
§ Generating new business through developing and implementing sales strategies and campaigns.
§ Developing compelling portfolio materials for branding.
§ Designing and implementing a comprehensive 3D production pipeline.
§ Coaching and training over 100 staff members.
§ Driving the creation of detailed CGI, and animations.
§ Leading and developing hands-on immersive 3D/AR/VR experiences for advertising, marketing campaigns, and live events.
§ Directing visualization films and CGI production.
Autodesk 3D Studio Max_, 3DS Max SDK, Maya, Softimage, EON’s Vue Xtreme, Poser, Bryce, Vray, Huge list of 3D plugins and tools_
(Apr 09 – Jun 12) Co-founder, Managing Partner, Business Development, and Lead Creative Technologist, Vennovations, Egypt, and Middle East
Creative On-ground & Immersive Experiential Marketing Campaigns
As Lead Creative Technologist at Vennovations, I played a key role in business development and sales. I built sales pipelines from zero to $4.5 million in 12 months while cultivating strong partnerships with over 40 leading marketing and advertising agencies. I collaborated with multidisciplinary teams to design and deliver immersive experiences, engaging customers through interactive technologies like multi-touch tables, 3D displays, and virtual reality CAVEs. I developed strategic market positioning, optimized pricing, and negotiated major deals with global technology suppliers, driving significant business growth.
At minimum, I have personally tinkered, designed, developed, installed, sold, or integrated immersive technologies such as multi-touch tables, interactive floors and windows, auto-stereoscopic displays (3D displays that require no glasses), virtual reality 3D CAVEs (interactive immersive spaces), augmented reality software, and audiovisual technologies, to name a few, into an experiential campaign or a marketing event. It was a challenging but satisfying experience throughout these 2 years to collaborate with multi-disciplinary teams of artists, developers, designers, and engineers.
Personally, this role sets me free to tinker with amazing technologies and designs and build immersive and captivating experiences. Product developers and engineers are limited by market realities, development plans, and features lists. They are distracted by maintaining secondary artifacts such as manuals, presentations, and scripts and are forced to practice exhausting side activities such as debugging, documentation and training. On the contrary, creative technologists are liberated from most of these burdens. They are concept designers who tease audience, create a buzz, and engage users in an impactful way. Creative technologists focus on designing small intense journeys into the brand/product. Their adventures in learning and innovation are unbounded.
My key achievements:
§ Maintained knowledge and contacts with leading companies of emerging technologies.
§ Analyzed and designed competitive services offering. Collaborated with marketing on developing a market positioning strategy and continuously refine pricing.
§ Conducting daily sales calls, webinars, online demos and support for existing customers and new prospects.
§ Built, grew, and managed sales pipelines for several services, products, and total solutions such as content production, software customization and hardware especially for new business. Built sales pipeline from zero to $4.5MM in 12 months.
§ Cultivated partnerships with advertising and marketing agencies, production houses, studios, and custom software houses. In specific, forged strong partnership with more than 40 lead marketing and advertising agencies in the market to pitch, win and deliver solutions together to top international brand-owners and companies.
§ Served as a subject matter expert for our partner marketing & advertising agencies. Designed, coordinated, and supported partners awareness and education programs.
§ Developed internal processes to improve operation, quality, and risk management.
§ Supervised teams training, and quality of operations deliveries and installations.
§ Conceptualized, designed, and supervised the implementation of creative technologies and solutions for events and campaigns.
§ Scouted for, negotiated, and closed major deals with international suppliers. Commercially represented, and sold solutions for different technology, content, and services providers such as GestureTek, Alioscopy, and Sanyo.
Autodesk 3D Studio Max****, 3DS Max SDK, Maya, Softimage, EON’s Vue Xtreme, Poser, Bryce, Vray, Huge list of 3D plugins and tools, C++, C#__, DirectX, HLSL, Autostereoscopic Display Alioscopy and SDK, GestureTek Products and SDKs, Sanyo Projectors, Interactive Projection Technologies, VVVV, OpenFramework, Ventuz
(Jan 2002 – July 2003) Sales engineer, Integrated Systems, Egypt, and Middle East
Turnkey Broadcast Solutions Provider
My most significant achievement at Integrated System was introducing, advocating for, and selling on-air real-time graphics systems like BBC RedBee and Wasp3D to the Egyptian Radio Television Union (ERTU). This major sale spanned the delivery of a large-scale, complex hardware and software system that required over a year to implement and fully train the production and operations teams.
In my sales and presales role, I guided clients like ERTU in developing system requirements, analyzing tender specifications, and identifying suitable technology partners. I also presented the proposed systems’ features and benefits to key stakeholders, ensuring strong relationships and seamless integration.
Featured Projects and Assignments
Extended Reality, AR, VR, Realtime 3D, Interactive 3D, and Creative Tech Projects and Assignments
| June 2022 - Now | Architecture, Design, and Implementation of Metaverse, NFT Ecosystem and Generative AI Recommendation Engine Augmentoria Inc. I have managed a team of machine learning developers, real-time 3D graphics developers, and 3D artists. Together, we created a 3D metaverse that incorporates NFTs and offers a user-friendly marketplace for purchasing and selling NFTs. Additionally, it integrates cutting-edge generative AI technologies to create full stories in text, and images to inspire users. Unreal 5, Unreal’s Pixel Streaming__, Ethereum Blockchain Network, NFT, LLMs such as OpenAI’s GPT4, MidJourney, Stable Diffusion, Dalle 2 & 3, LangChain, Neo4J, 3rd Party APIs, AWS, Azure, NodeJS, ReactJS |
| April 2024 – May 2024 | 3D Software Architect, Senior Lead Consultant Augmentoria Inc. / Epicz Lab AB I designed and architected at multiple levels of abstraction the planned new version of Epicz Lab Digital Twin solution based on a new tech stack of Nvidia’s Omniverse and Unreal Engine5 which migrates the solution from their old tech stack of Unity3D, and PiXYZ and leveraging many other technologies, such as glTF, OpenUSD, MaterialX, ReactJS, and supporting JavaScript 3D frameworks such as BablyonJS, and PlayCanvas. Nvidia’s Omniverse, Unreal Engine 5, Scalable Unreal Pixel Streaming, Unity3D, PiXYZ, ReactJS, BabylonJS, PlayCanvasJS |
| Dec 2023 – Jan 2024 | Game Development & Monetization Strategy Consultant Vertex Motion Labs / Client: UNmiss As a consultant for UNmiss.com, I conducted a thorough analysis and developed a comprehensive project plan for a suite of online games intended for web, iOS, and Android platforms. My responsibilities included creating a game-by-game development plan, which involved researching and selecting 3D assets, media, and add-on extensions to enrich gameplay and user engagement. A significant part of the project was designing a detailed monetization and user-base growth strategy, scoping specific Unity features for in-app purchases, ads, and user analytics. The final deliverable was a strategic roadmap that provided the client with a clear path for development, mitigating risks and aligning technical execution with business goals from the outset. Unity3D, Unreal Engine, Game Development Strategy, Monetization & Ad SDKs, User Growth Strategy, Project Planning, Asset Management |
| April 2021– Jan 2024 | Neo4 & Neo4 Desktop Sightline Vision AB As a tech lead and project manager, I oversee the development and delivery of two products: Neo4 Desktop and Neo4 Web. These products provide users with realistic virtual simulations of future buildings and environments. Additionally, I serve as the lead architect, responsible for designing a scalable software architecture for a real-time 3D graphics system based on Unreal Engine 5 and Pixel Streaming that is self-hosted on a private cloud and later public cloud. My role also includes ensuring the quality and performance of the system. To support these endeavors, I have recruited an outsourced team of developers, a scrum master, a DevOps engineer, a tester, a UX/UI designer, and a business analyst. I manage various activities such as onboarding, training, documentation, planning, and road mapping. Neo4 Desktop and Neo4 Web are products and services that offer immersive virtual experiences of future buildings and environments. Users can explore the layout, views, sunlight, and surroundings of different homes, and compare them using a property selector. Neo4 Desktop is a 3D visualization software, while Neo4 Web is a cloud-based service that can be integrated with websites and mobile devices. https://www.sightline.se/neo4-desktop?lang=en https://www.sightline.se/neo4?lang=en Unreal Engine 4, Unreal Engine 5, Unreal Engine Pixel Streaming__, AWS, NodeJS, ReactJS, VueJS, Neo4J, Jenkins, Bitbucket |
| April 2021– Jan 2024 | Neo4 Interior Designer Sightline Vision AB Architected and led the design and development of an early version for an interior’s products selector and decorator for real estate developers. https://www.sightline.se/tillvalsvaeljaren?lang=en Unreal Engine 4, Unreal Engine 5, Unreal Engine Pixel Streaming__, NodeJS, ReactJS, VueJS, Neo4J, Jenkins, Bitbucket |
| April 2021– Jan 2024 | Property Selector Sightline Vision AB As the technical lead of the Property Selector project, I am responsible for managing the maintenance and upgrades of this tool that helps home buyers find their ideal apartment in a 3d model of the project. I ensure that the tool is integrated with the project website and sales support for real-time updates, and that it provides accurate and relevant information on the availability, location, size, price, and features of each apartment. https://www.sightline.se/bostadsvaeljaren?lang=en PHP, SQLite, JavaScript |
| Mar 2020 – May 2023 | News Hues, 3D Visualization, Explainer and Analysis Platform News Hues Inc. I have managed a team of machine learning engineers and real-time 3D graphics developers who specialize in using the Unity game engine and Unity Machine Learning Agents. Together, we have created a system that trains 3D non-player characters using advanced deep neural reinforcement learning techniques and architectures. These characters can interact independently within a 3D virtual environment. The virtual world incorporates cutting-edge algorithms and techniques for generating environments procedurally. It offers an immersive experience with stunning visual effects, realistic environmental effects, dynamic crowds, and various types of vehicles. Apart from utilizing the latest machine learning algorithms and deep neural networks, the virtual world also integrates classical game AI algorithms. Also, I have developed a proof of concept for an Omniverse Connector for News Hues to leverage the powers of OpenUSD and MaterialX and make the 3D scenes more open to collaboration. Unity3D 2020-23__, Unity Machine Learning Agents, Unity HDRP, MapBox, PyTorch, AWS, 3rd Party APIs, NodeJS, ReactJS, Neo4J, Drone, Bitbucket |
| Jan 2019 – May 2020 | Cybercom Industrial Visualization Engine Cybercom Sweden, Client: Autoliv Architected, designed, developed, and led a team of developers to create the engine built on top of Unity 3D systems to enable industrial customers to quickly create rich visualizations for their products or use it for other industrial applications. Led the refactoring of the code throughout the different iterations in addition to the testing, documentation, and deployment activities. Designed the frontend (the engine’s editor) inside Unity’s Editor. https://unity.com/case-study/autoliv Unity3D, C#, Vuforia, ARKit |
| Dec 2019 – Mar 2020 | Autoliv Explore & Autoliv Explore AR apps iteration 5 Cybercom Sweden, Client: Autoliv Served as architect, technical lead, and project manager. Led the development of additional final features and finishes to the ones introduced in iterations 1 to 4. Led the development of a car interiors/exteriors material/meshes system that gives semantics to relevant parts of the car which affects the runtime planner’s decisions concerning cameras, lighting, meshes visibility, and animation. This also allows the change of their meshes and material in the editor and in real-time. Led testing, deployment, documentation, and customer training activities. https://unity.com/case-study/autoliv 3D Studio Max__, Substance Designer, Substance Painter, Vuforia, Unity3D, PiXYZ |
| Jun 2019 – Nov 2019 | Autoliv CapM USA Event - Autoliv Explore & Autoliv Explore AR apps iteration 4 Cybercom Sweden. Cient. Autoliv Served as the architect and the technical lead of the project. Led the preparations, optimization and importing of more Autoliv products into the 3D and AR apps. Led the automation of PiXYZ through Unity Editor. Created a runtime system for managing different scenes lighting settings. Collaborated with a UX team to redesign and implement and optimize the new UX design for the 3D app. Added more detection options to the Autoliv Explore AR app; namely, added detection of 3D printed model tags. Redesigned the UX of the AR app to suit the model detection process. Led a small team for the design and production of high-quality 3D printing of a car and its parts as leg-blocks in multiple scales which are later assembled into a complete car. https://unity.com/case-study/autoliv 3D Studio Max__, Substance Designer, Substance Painter, Vuforia, Unity3D, PiXYZ |
| May 2019 – Jun 2019 | Ikea Tokyo Flagship Store Holistic Concept Cybercom Sweden, Client: Ikea Based on an invitation to propose new creative concepts for Ikea new flagship store in Tokyo, conceptualized a multi-touch point idea for customer in-store experience. Led a team of service designers, user experience experts, business developers and technologists to further develop the holistic concept for the customer journey in-store and outside store. Led another team of developers, artists, and 3D printing engineers to develop a rich interactive demo of the concept. Developed software to reconstruct 3D interiors layout based on the physical configuration and lay outing of 3D printed blocks used as model-tags for the AR algorithm. 3D Studio Max__, Unity3D, MS RoomAlive, Ultimaker Cura, Vuforia |
| Apr 2019 – May 2019 | Microsoft Retail Days 2019 Cybercom Sweden, Client: Microsoft Designed a concept for an immersive shopping using VR and AR technologies. Led a team of developers and artists to develop a rich demo of the concept. Developed software that enabled users to navigate thru massive number of interactive virtual vitrines; each vitrine is a rich environment with sounds, music animation and mini interactive teaser. Optimized scenes that are loaded with high-poly high-fidelity photogrammetric meshes. Designed intuitive and engaging smooth user experience and interactions. Led a team of designers to model and re-use 3D clothes and merchandise in addition to optimizing them. 3D Studio Max__, Unity3D, Marvelous Designer, PiXYZ |
| Mar 2019 – May 2019 | Autoliv Shanghai Expo - Autoliv Explore & Autoliv Explore AR apps iteration 3 Cybercom Sweden, Client: Autoliv Designed, pitched, and closed a new concept for another iteration for Autoliv Explore apps with customer and contractors. The new concept is based on the engagement of the expo visitors using AR 3D printed model tags. Led a large team of developers and designers across different companies and cities. Led the experimentation, the design and development processes. Served as the architect and the technical lead of the project. We added many more high-poly Autoliv’s products. Led further optimization of the apps, UI, content and meshes. Designed and supervised the design of a new UX/UI for the 3D app and a new UX/UI for the AR app to enable the interactions of large number of users at the same time. Used different AR detection methods to enable the detection of a real size car, augmenting it with products models and other relevant information, and interacting and manipulating it. Animators started to get comfortable with Unity animation system, however, they kept asking for animation features like those found in high-end 3D software. I designed and led the development of several features for animators by customizing Unity’s Timeline, state machine systems and other features. Led the development of custom tracks for large number of Unity store assets and effects. Developed several Timeline features like conditionals and loops to turn Unity’s Timeline into a system programmable by the artist. Developed runtime tracks splitters and custom playback behaviors based on user input and general app state. Led the development of a custom build and automation system as part of our efforts to move to CI/CD pipeline. 3D Studio Max__, Substance Designer, Substance Painter, Vuforia, Unity3D, PiXYZ |
| Jan 2019 – Feb 2019 | Autoliv Explore & Autoliv Explore AR apps iteration 2 Cybercom Sweden, Client: Autoliv Undertaken all sales activities from cost breakdown to negotiating and closing the sale. Served as architect, technical lead, and project manager. Architected and re-designed code for future re-usability, fast-experimentation, and flexible iterations. Refactored apps core to allow for development of AR and 3D apps using shared codebase. Led optimizations in code, UI, and content. Created AR app based on the other app codebase. Seeded new ideas for next iterations. Negotiated with customer to change pricing model and with Cybercom management to allocate more resources and staff to the evolving XR business. 3D Studio Max__, Substance Designer, Substance Painter, ARKit, Unity3D, PiXYZ |
| Dec 2018 – Jan 2019 | IKEA Stockholm Flagship Store Concept Cybercom Sweden, Client: Ikea Developed concept for immersive Spatial AR-based storytelling inside flagship Ikea store. It engages store visitors to interact with showcased kitchen models and accessories. The idea is for store guests to see and interact with a virtual family using the kitchen. It also gamified activities that encourage the visitors to explore what is inside the different shelves to make customers aware of the different kitchen accessories sold. Served as the architect and the technical lead of the project and the project manager. SAR, MadMapper, 3D Studio Max, Unity3D, MS RoomAlive, Mixed Reality |
| Nov 2018 – Dec 2018 | Autoliv Explore 3D & Autoliv Explore AR apps iteration 1 Cybercom Sweden, Client: Autoliv Conceptualized an innovative solution and undertaken all sales activities from pitching, cost analysis to deal closure to sell it to Autoliv. Recruited and managed relationship with sub-contractors. Organized and led an extended multi-disciplinary multi-site team of artists, designers, and developers, 15 persons. Served as project manager, architect, and technical lead. Developed customizations of Cinemachine system and a custom smart camera system, ClearVision; controls camera movement inside car interiors and hides/render in holographic mode car parts that are blocking the sight of Autoliv products depending on camera angle and product customizations. Led heavy optimization of apps to achieve highest frame rates on iPad Pro, including optimization of photorealistic car shaders, and 3D meshes in PiXYZ, went from millions of polygons per Autoliv product to thousands. 3D Studio Max__, Substance Designer, Substance Painter, ARKit, Unity3D, PiXYZ |
| Aug 2018 – Sept 2018 | H&M AR Concept and Demos Cybercom Sweden, Client: H&M Created, and led implementation of an AR concept for H&M, an interactive animated photogrammetric virtual fashion models AR app. Users can browse in-store a virtual wardrobe on a virtual interactive and animated mannequin. 3D Studio Max__, ARCore, ARKit, Unity3D, Marvelous Designer, Python |
| Jun 2018 – Now | Prototype of an interactive Spatial AR (SAR) of Real Estate Miniature Model Cybercom Sweden Developed and led design, and development of an interactive 3D printed miniature model of a real estate project, various residential and commercial buildings. Using Spatial augmented reality and other Kinects, the 3D model serves as a rich platform for telling stories about the different properties features during the sales process. It augments the 3D printed model with information, 3D animated objects, and effects such as traffic, pedestrians, day, and nights cycles, and the four seasons. It is an interactive experience that enables sellers and buyers to interact with the 3D printed model, an interactive diorama, in the sales showroom. 3D Studio Max__, CityEngine, Unity3D, MS RoomAlive, Ultimaker Cura, Processing |
| May 2018 – Jun 2018 | 3D Interiors Customizer Prototype Cybercom Sweden Cybercom Sweden Led development of VR architectural real-time walkthrough and an interiors customization experience using Unreal Engine. 3D Studio Max__, Unreal Engine, HTC Vive |
| Apr 2018 – May 2018 | Spatial AR Show for a Holistic Concept for Shoe Stores, Microsoft Retail Days 2018 Cybercom Sweden, Client: Microsoft Created the concept for the show, a complete concept for a futuristic retail shoe store. Led design, development, and installation of the creative show. Spatial AR, SAR, is used to project perspective-transformed imagery on a 3D printed and physical shoes – operator mobile-app: remote control of the in-store display of product information – customer mobile app: Shoes recognition and product information augmentation. Roles also included, SW development, AV engineering, and Technical Artistry SAR, MadMapper, 3D Studio Max, Unity3D, MS RoomAlive, Photogrammetry, 3D Printing Ultimaker Cura, Computer Vision, MS Vision API, OSC |
| Dec 2017 – Apr 2018 | Photogrammetry and 3D Printing of Fashion Merchandise Cybercom Group Undertaken all sales activities from qualifying customer to offering and negotiations. Led a team to create hyper-photorealistic fashion merchandise and semi-automate a production pipeline for creation, preprocessing and post-processing and optimizing the models generated. Led design, and experiments for 3D printing of high-quality shoes. AGI PhotoScan, RealityCapture. 3D Studio Max, Python, Ultimaker Cura |
| Oct 2007 – Feb 2008 | Research and development of fast 3D objects collision detection in highly dense scenes using a hybrid CPU/GPU approach. Vertex Technologies Research and development of fast 3D objects collision detection in highly dense scenes using a hybrid CPU/GPU approach. C++, DirectX, HLSL |
| Mar 2006 – Dec 2007 | Research and development of Hyper-photo realistic Rendering Engine Vertex Technologies Research and development of Hyper-photorealistic high-framerate real-time rendering of scenes of high polygon count. C++__, DirectX, HLSL |
| Feb 2006 – Jun 2007 | EstateCraft, real estate real-time visualization engine Vertex Technologies This is the fruit of our research for achieving high photo-realism and high frame rates in 3D real-time architectural walk-throughs. Led a team of 3D developers and designers to develop a 3D interactive photo-realistic real-time walk-thru engine for architectural visualization for many of our real estate development clients. EstateCraft is based on Vertex Technologies’ proprietary engine. Autodesk 3ds Max, C#, C++__, DirectX |
| Jan 2006 - Jun 2006 | AutoCraft, 3D real-time interactive automotive customization solution Vertex Technologies Led a team of 3D graphics developers, designers, and marketers to develop 3D interactive real-time photo-realistic cars customization software. It enables car buyers to explore and visualize the different accessories and enhancements for a car model such as rims, spoilers, and paint. AutoCraft is based on Vertex Technologies’ proprietary engine. Autodesk 3ds Max, C#, DirectX |
| Jul 2003 - Dec 2004 | 3D real-time interactive engine for business and industrial applications Vertex Technologies Architected, researched, and led a team of developers of 3D developers and artists to develop a game/3D real-time engine and re-purpose it to business applications. Developed the performance-critical sections of the engine and the photo-realistic rendering subsystem. C++, DirectX |
Machine Learning Projects and Assignments
| Jun 2022 - Now | Architecture, Design, and Implementation of Metaverse, NFT Ecosystem and Generative AI Recommendation Engine Augmentoria Inc. I have managed a team of machine learning developers, real-time 3D graphics developers, and 3D artists. Together, we created a 3D metaverse that incorporates NFTs and offers a user-friendly marketplace for purchasing and selling NFTs. Additionally, it integrates cutting-edge generative AI technologies to create full stories in text, and images to inspire users. Unreal 5, Unreal’s Pixel Streaming__, Ethereum Blockchain Network, NFT, LLMs such as OpenAI’s GPT4, MidJourney, Stable Diffusion, Dalle 2 & 3, LangChain, Neo4J, 3rd Party APIs, AWS, Azure, NodeJS, ReactJS, Python |
| Feb 2024 – May 2024 Jul 2024 – Feb 2025 | AI Architect & Consultant – Multi-Stage Generative Art Pipeline Vertex Motion Labs - Client: Sagen Life As the lead AI Architect and consultant, I was responsible for the end-to-end design of a proprietary generative art tool, from feasibility analysis to implementation planning and actual implementation. The system was engineered to address a key challenge in generative AI: creating multiple, distinct scenes from text prompts and then seamlessly stitching them into a single, chronologically cohesive art piece with a consistent aesthetic. I architected a novel, multi-stage AI pipeline designed to transform diverse inputs like stories and scripts into cohesive, multi-scene visual timelines. The sophisticated AI pipeline orchestrates various components, including Large Language Models (LLMs) for narrative interpretation, and AI Agents for prompt management, Diffusion Models (Flux + ComfyUI, Stable Diffusion, MidJourney) for scene generation, and a custom integration layer for layering, blending, and compositional control. This approach was specifically designed to solve the critical challenges of maintaining stylistic consistency and achieving seamless transitions across multiple generated images, a limitation of off-the-shelf tools. Generative AI, Multi-Stage AI Pipeline, Diffusion Models, Stable Diffusion, DALL-E, MidJourney, ComfyUI, Flux, AI Agents, LLMs, Retrieval-Augmented Generation (RAG), Knowledge Graphs, AI Pipeline Architecture, TensorFlow, PyTorch |
| May 2024 – Jul 2024 | Fractional CTO & AI Architect – Real Estate & Finance AI Platform Vertex Motion Labs - Client: YARD REAAS (in collaboration with QBit) In a Fractional CTO and consulting capacity for YARD REAAS and their partner QBit, I led the comprehensive feasibility study, project planning, and strategic architectural design for a holistic AI solutions platform aimed at unifying disparate real estate and financial data sources. My proposed architecture centered on a sophisticated multi-agent system, where specialized sub-agents would handle complex queries like valuation, market trend analysis, and regulatory compliance. The blueprint integrated an advanced Retrieval-Augmented Generation (RAG) pipeline with a knowledge graph to ensure all insights were context-aware and accurate. This foundational work provided a complete technical roadmap for a scalable, cloud-native platform designed for multi-region compliance (GDPR, GCC). LLMs, Multi-Agent Systems, Retrieval-Augmented Generation (RAG), Knowledge Graphs, Cloud Architecture, Feasibility Analysis, AI Project Planning, AI Strategy, GDPR |
| Apr 2024 – May 2024 | Fractional CTO: AI Interview System (PoC), Feasibility & Architecture Vertex Motion Labs / Client: Humans AI Serving as the Fractional CTO, I led the feasibility analysis, project planning, and architectural design for a Proof of Concept (PoC) of a next-generation AI interview and diagnosis system. I was responsible for the strategic and technical roadmap, designing a multi-agent LLM framework to deliver dynamic, human-like conversations. I architected a novel Retrieval-Augmented Generation (RAG) system, uniquely guided by a knowledge graph, to provide contextually rich and accurate dialogues. The architectural blueprint also included plans for a scalable and secure cloud infrastructure on AWS, ensuring the proposed system architecture would comply with data protection laws like GDPR and be primed for future expansion. LLMs, Agent Orchestration, Retrieval-Augmented Generation (RAG), Knowledge Graph, Feasibility Analysis, AI Project Planning, AWS Cloud Architecture, Data Security & Compliance |
| Feb 2024 – Apr 2024 | AI Architect & Strategist – Cross-Meeting Intelligence Platform (PoC) Vertex Motion Labs / Client: Parker AI As the lead AI Architect and consultant for Parker AI, I designed the strategic roadmap and technical architecture for a suite of Proofs of Concept (PoCs) aimed at creating a cross-meeting intelligence platform. My architectural plan detailed a progressive approach, beginning with a baseline semantic search using a standard RAG pipeline and incrementally enhancing it by integrating a Knowledge Graph (KG). This culminated in an advanced, KG-guided RAG system capable of not only improving insight discovery accuracy by over 10% but also dynamically extracting new ontologies from conversations. The final stage of the roadmap outlined the development of an explainable recommendation engine, leveraging the KG to overcome data sparsity and cold-start challenges. Retrieval-Augmented Generation (RAG), Knowledge Graphs (KG), Semantic Search, LLMs, Vector Databases, Dynamic Ontology Extraction, Recommender Systems, AI Strategy, API Design |
| Dec 2023 – Apr 2024 | AI Strategy Consultant & Keynote Speaker – Oman AI Vision 2040 Conference Vertex Motion Labs - Client: Data Bridge (Oman) & Thinking Mind BV (Netherlands) As a keynote speaker and AI strategy consultant for a high-level conference supporting Oman’s Vision 2040, I designed and delivered a series of technical workshops, lectures, and executive keynotes to an audience of over 150 government and corporate leaders. My sessions focused on bridging the gap between high-level AI strategy and practical implementation, covering topics from AI adoption roadmaps to governance and real-world use cases. Additionally, I provided private, fractional CTO-style consultations to senior executives, advising on specific pilot projects and helping to transform strategic discussions into actionable next steps. AI Strategy & Adoption Roadmaps, AI Governance, Decision Intelligence, Executive Advisory, Public Speaking, Workshop Design & Facilitation, Knowledge Transfer |
| July 2023 - Sept 2023 | Chat GPT Bot to Conduct Legal Case Law Research-AI Vertex Motion Labs - Teach Lead ML Engineer, Client: Kahlon Law Firm Building a legal research assistant leveraging technologies such as natural language processing, vector embeddings, and vector databases, and knowledge graphs. Our approach enabled the handling of the CanLII voluminous data set of PDFs in a way that results in optimal outcomes using innovative approaches when optimize the search results for high precision and recall when working with, specifically in PDF form? Our approach surpasses the performance of typical RAG systems by building a knowledge graph that guides the retrieval process of relevant data prior to submitting it to the LLM. OpenAI’s GPT4, LangChain, ChromaDB, OpenAI Embeddings, PromptLayer, Neo4J, Python |
| May 2023 - Aug 2023 | Design and implementation of RAG, Retrieval Augmented Generation, and LLM-based Enterprise Search Engine Vertex Motion Labs - Teach Lead ML Engineer, Client: Malogica Solutions As a tech lead for Vertex Motion Labs, I oversaw the development of a system that enables users to chat with enterprise data and receive natural answers to their questions. The system utilizes RAG technology to handle diverse data types and sources, and scales effectively with the number of clients. My responsibilities included: • Designing and architecting the system based on the client’s requirements and specifications (client: Malogica Solutions) • Experimenting with various LLMs, both open-source and commercial, to identify the best fit for the system • Developing and implementing prompt engineering techniques and methods, using the latest tools for prompt evaluation and optimization • Adapting the system design and architecture to production considerations and evolving needs. OpenAI’s GPT4, experimented with: GPT3, BARD, LLaMA, Falcon, Cohere, Palm 2, LangChain, ChromaDB, OpenAI Embeddings, PromptLayer, Python |
| Aug 2020 – May 2023 | News Hues, 3D Visualization, Explainer and Analysis Platform News Hues Inc. I have managed a team of machine learning engineers and real-time 3D graphics developers who specialize in using the Unity game engine and Unity Machine Learning Agents. Together, we have created a system that trains 3D non-player characters using advanced deep neural reinforcement learning techniques and architecture(s). These characters can interact independently within a 3D virtual environment. The virtual world incorporates cutting-edge algorithms and techniques for generating environments procedurally. It offers an immersive experience with stunning visual effects, realistic environmental effects, dynamic crowds, and various types of vehicles. Apart from utilizing the latest machine learning algorithms and deep neural networks, the virtual world also integrates classical game AI algorithms. Unity3D 2020-23_, Unity Machine Learning Agents, Unity HDRP, MapBox, PyTorch, AWS, 3rd Party APIs, NodeJS, ReactJS, , Neo4J, Drone, Bitbucket, Python_ |
| Jun 2018 – Oct 2018 | Design and implementation of DNN for Bug Assignment Cybercom Senior Consultant for Ericsson I conducted research, designed, and implemented deep neural network architectures for automatic bug assignment using Ericsson’s proprietary dataset. Leading a small team, we utilized state-of-the-art research papers from 2018 to design and implement a hybrid architecture tailored to leverage the internal structure and properties of the dataset’s documents. As a result, the deep neural network achieved promising performance and accuracy. Python3****, TensorFlow, Keras, Pytorch |
| Sep 2017 - Oct 2017 | R&D of a GAN-based Single-channel Multi-talker Sound Source Separation System Freelancer I conducted research and development of a GAN-based Single-channel Multi-talker Sound Source Separation System. Python3****, TensorFlow |
| Aug 2017 - Sep 2017 | Research and Development of OCR in the wild system based on Deep Learning Latest Architectures Freelancer I implemented an OCR system based on variations of deep learning architectures described in research papers titled “Recursive Recurrent Nets with Attention Modeling for OCR in the Wild” and “Deep Structured Output Learning for Unconstrained Text Recognition.” Python3****, Keras |
| Jun 2017 - Aug 2017 | Machine Learning Engineer for Head Counting of Densely Crowded Scenes Freelancer I implemented a computer vision/machine learning algorithm based on a paper titled “Multi-Source Multi-Scale Counting in Extremely Dense Crowd Images” using Matlab. Matlab, VLFeat |
| Jun 2017 - Jul 2017 | Deep Learning Engineer for Visual Servoing from Deep Neural Networks Freelancer I implemented an algorithm described in the paper “Visual Servoing from Deep Learning.” Amazon AWS, Keras, V-Rep |
Education
| Sep15– ongoing | Master’s Program in Machine Learning. KTH Royal Institute of Technology. Provides the necessary theoretical and practical knowledge to learn from data, recognize patterns and make quality predictions. Related coursework. Image Processing, Machine Vision, Speech Recognition, Natural Language Processing |
| Feb 95 – Feb 03 | Bachelor of Science, Computer Science, American University in Cairo (AUC), Accredited by the American Accreditation Board for Engineering and Technology (ABET). Project. A 3D graphics editing and rendering software based on a subset of Maya features. |
Competitions and Awards
| 2019 | Cybercom Group, Ranked 2nd Most innovative Project across the different Cybercom Group companies and offices projects. Innovative deep neural network architecture for team bug assignment, Ericsson. |
| 2017 | NEPA Hackathon. Sweden, ranked first with my team, we pitched and hacked an algorithm to predict the products of highest demand in a national supermarket chain. We further developed and presented a concise business case for our solution. |
| 2011 | Arab Science and Technology Fund, ASTF, 7th Arab Technology Business Plan Competition, A Semi-finalist. Our entry, bCloud, A GPU-based cloud infrastructure for bioinformatics and scientific computing |
| 2009 | IIT Forum 6 - The Arab World’s Investment-ready Startups, Vertex Technologies, Ranked First. |
| 2007 | Arab Science Technology Fund, ASTF 3rd Arab Technology Business Plan Competition, Finalist, ArchiVis RT, 3D interactive real-time walkthrough architectural visualization engine. |
| 2007 | Ideavelopers Business Plan Competition, ArchiVis RT |
Interests, Hobbies, Activities
Music composition, moviemaking, photography, travel, camping, diving, robotics, multidimensional mathematics, physics and astronomy.